Ignou Ms-11 Solved Assignment 2011 Gmc


IGNOU MBA MS-11 Solved Assignments 2010

Course Code : MS-11Course Title : Strategic ManagementAssignment No. : 11/TMA/SEM-I/2010Coverage : All BlocksQ1. Select a company of your choice. Recollect the current events and identify theimportant macro environmental factors which had an impact on the company. Try to studythe opportunities and the threats posed to the company due to the macro environmentalfactors.

Solution: This has to be done by you«.==============================================================

Q2. What do you understand by SWOT analysis? Explain how it is important for theorganizations in taking strategic decisions. Illustrate your answer with the help of anexample.

Solution: SWOT analysis

is a general technique which can be applied across diversefunctions and activities, but it is particularly appropriate to the early stages of planningfor CORPORATE STRATEGY . Performing SWOT analysis involves generating andrecording the strengths, weaknesses, opportunities, and threats relating to a given task. Itis customary for the analysis to take account of internal resources and capabilities(strengths and weaknesses) and factors external to the organisation (opportunities andthreats).

Importance of SWOT for the organizations in taking strategic decisions:

Strengths usually describe things that the company excels at doing. All strengths listedshould support a competitive advantage that the corporation has over its rivals. These can be tangible (fast delivery of products to customers) or intangible (excellent customer service promotes very high customer satisfaction). As these are internal attributes theyshould all be within the company¶s control. Ask questions such as: What does the company do well? What resources (physical and personnel) does the company possess? What advantages does the company have over its rivals?Do not forget to include key strengths that the people in the organization possess whichincludes things such as their experience, knowledge, educational background, businessconnections, and job skills. Tangible assets such as plant capacity, state of the artequipment and facilities, strong supply chains, available capital (or access to credit), loyalcustomers, patents, copyrights and superior information systems.The Strengths can be considered as anything that is favourable towards the business for example:

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MS -  612 Retail Management

Block-1 A Overview of Retailing Environment

Unit-1 Introduction to Retailing

Unit-2 Evolution of Retail Environment

Unit-3 Formats of Retailing     

Block-2  Retail Planning and Development

Unit-4   Understanding the Retail Customer

Unit-5   Marketing Research for Retailing

Unit-6   Strategic Retail Planning Process 

Unit-7   Locational Decisions

Unit-8   Growth Strategies

Block-3 Retail Mix

Unit-9   Product Merchandise

Unit-10 Pricing

Unit-11 Promotions and Communication Mix

Unit-12 Atmospherics

Block-4 Retail Operations

Unit-13 Sourcing

Unit-14 Financial Management Issues in Retailing

Unit-15 Organisation Structure and Management of Human Resources

Unit-16 CRM–Customer Relationship Marketing

Unit-17 Monitoring and Controlling Retail Operations  

Block-5 Issues Impacting Retail Business in India

Unit-18 Legal and Security Issues in Retail

Unit-19 Ethical Dimensions

Unit-20 Technology in Retailing

Unit-21 Non-store Retailing 


Chapter-1Introduction to Retailing

Chapter-2 Evolution of Retail Environment

Chapter-3 Formats of Retailing

Chapter-4 Understanding the Retail Customer

Chapter-5 Marketing Research for Retailing

Chapter-6 Strategic Retail Planning Process

Chapter-7 Locational Decisions

Chapter-8 Growth Strategies

Chapter-9 Product Merchandise

Chapter-10 Pricing

Chapter-11 Promotions and Communication Mix

Chapter-12 Atmospherics

Chapter-13 Sourcing

Chapter-14 Financial Management Issues in Retailing

Chapter-15 Organisation Structure and Management of Human Resources

Chapter-16 CRM – Customer Relationship Marketing

Chapter-17 Monitoring and Controlling Retail Operations

Chapter-18 Legal and Security Issues in Retail

Chapter-19 Ethical Dimensions

Chapter-20 Technology in Retailing

Chapter-21 Non-Store Retailing

Question Papers

December: 2011 (Solved)

June: 2012 (Solved)

December: 2012 (Solved)

June: 2013 (Solved)

December: 2013 (Solved)

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