Sales Representative Cover Letter Example

While cover letters can seem like a daunting piece of the job application puzzle, they are essential if you’re serious about landing an interview. To help make the writing process easier, take a look at our sales representative cover letter example as well as this list of dos and don’ts.

  • Do get in a good mindset before you start writing. Imagine your prospective employer already considers you a strong applicant. A confident mentality will help you craft a quality letter.
  • Don’t use excessive formality. Your wording should be professional, but too much formal phrasing might come across as less than genuine.
  • Do highlight your skillset. It can be especially helpful to focus on relevant skills you possess if your sales-related work history alone might not be directly convincing.
  • Don’t limit your own value. Even though writing about yourself can feel a bit boastful, be careful not to downplay your worthiness as a candidate.

Sales Representative Advice

Sales representative jobs are in high demand. If you’re interested in a position as a sales representative, the right cover letter can make all the difference. That why we’ve created these cover letter examples. They’re specifically designed for sales representative positions. Choose from multiple template options and designs, and use the cover letter examples below to create your own job-winning cover letter in just minutes.

Cover Letter Tips for Sales Representative

When you are trying to find jobs as a Sales Representative, you need to be prepared to employ the tools of a modern job search. Here are five tips to get you started:

1. Be persistent. Even in regions with good job growth, getting hired can be a process. If you consistently follow up on leads and contribute to your hunt daily, you will find your new job much more quickly.

2. Take initiative in your search. Online tools and professional services can boost your success rate substantially, but you should never passively wait for them to do the work for you. Always push yourself to check more resources.

3. Take advantage of online marketing. Linkedin, Facebook and Twitter are amazing tools. You can use them to search for jobs, but they can also pair your name to professional topics and keywords, making you more noticeable and desirable to prospective employers.

4. Make a general game plan. It is important to have an idea of what markets you want to penetrate and how you want to approach the search. You should never limit yourself to a single avenue of job hunting, but building a search routing around your strengths will help stave off burnout when the hunt goes long.

5. Never stop networking. This is the ultimate key to finding your next job. Talk to everyone you can about the work that impassions you. Let the fire burn, and employers will find you.

Sales Representative Job Seeking Tips

When you are putting so much work into finding employers, you never want to impair your chances with a weak cover letter. A few simple tips can make a night and day difference when you apply for jobs as a Sales Representative.

1. Avoid dense regions of text. Employers see more cover letters than they would like. Big blocks of text feel like a lot of work to read, so busy managers will often skim or skip these sections. If you have a lot of valuable things to say, consider making a succinct bulleted list instead. The presentation change will make a huge difference.

2. Stay modern. A large part of the modern workforce has been in their field for decades. If you fit into this category, avoid listing jobs that you held more than 15 years ago. Notable exceptions are if the job highlights a rare transferrable skill or was just so impressive you can’t possibly leave it.

3. Be specific. A cover letter is full of summaries. Always consider listing exact examples of how you have found success in your past employment or education.

4. Stay on topic. Your hobbies may highlight your passion, but unless they directly apply to the job you are seeking, they have no place in a cover letter.

5. Put your name on your paper. More specifically, make sure that your contact information appears at the top of the cover letter in an easy-to-read format. Phone numbers and email addresses are absolutely necessary.

A good cover letter makes an impression on readers. It’s how you get your foot in the door, and moves your resume to the top of the stack. Just restating the information in your resume won’t cut it. Let your personality shine and give specific examples of why you are the best candidate out there. The professional sales representative cover letter sample below is a great reference point for writing your own eye-catching cover letter. Incorporate the tips in the writing guide that follows it, and crafting the perfect cover letter will be simpler than you could have imagined.

Professional Sales Representative Cover Letter Sample

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Sales Representative Cover Letter Must-Haves

If you aren’t able to sell yourself in your cover letter, it’s going to be hard to convince companies that you will be able to sell their products. That’s why it is important to show, not tell, the recruiting manager that you are a great salesperson using concrete examples. You will notice in the professional sales representative cover letter sample above that the introduction paragraph should explain why you want the job and why you are qualified for it, the next paragraph should illustrate this point through examples of your skills and experience, and you should end with a strong closing statement. Always thank the reader for his or her time. Your personality should come through in the cover letter, but make sure to keep the tone professional.

Best Action Verbs for a Sales Representative Cover Letter

As in the professional sales representative cover letter sample, action words make your letter more engaging and help paint a picture for the reader, so try including verbs such as communicate, maintain, sell, close, identify, address, assist, and respond.

Cover Letter Text

Dear Blue Steel,

As cheesy as it sounds, I think sales is in my blood. I have spent 10 years working in the field, and I can’t imagine doing anything else. I love what I do, and I am very good at it. I’d love the chance to bring my skills, experience, and drive to the sales team at Blue Steel. In the three years I spent working in B2B sales at my last job, I maintained a lead conversion above 75 percent every quarter. This made me one of the company’s top sellers. I think the key to my success was that I learned to love and believe in the products I sold. This came across to customers and made my job not just fun but easy. I am familiar with Blue Steel’s products, and your commitment to quality would make them a pleasure to sell. Communicating product benefit, addressing customers’ reservations, identifying qualified leads, and closing sales are my areas of expertise. I think I would be a strong addition to Blue Steel’s sales team and look forward to the chance to further expand your reach in the Dallas market. I welcome the chance to discuss this opportunity further in person. Thank you for taking the time to consider my application.

John Doe

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