Logitech Case Study Analysis Process

A leader in the consumer electronics sector, selling more than 250 products in over 100 countries worldwide, Logitech’s secret to their success has been their ability to adapt and get ahead of the changing needs of the consumer.

However, in an industry driven by constant innovation, a key challenge for Logitech was finding the most effective way to give consumers easy access to their vast range of products. Logitech wanted to offer an ecommerce experience that exceeded expectations, whilst striking the right balance between their direct to consumer business and channel partners.

Introducing Buy Now technology to their marketing strategy, Logitech saw this as an opportunity to overcome these challenges and grow online sales. With ChannelSight’s Buy Now technology Logitech can now:

  • Offer consumers more choice and convenience which is leading to higher conversions
  • View advanced performance insights at the click of a button for more informed business decisions
  • Drive higher converting traffic to retail partners where the opportunity to convert is higher

To learn more about the successes Logitech have achieved with Buy Now technology, download the full case study today!

 

“Implementing Buy Now technology, we can offer consumers more choice of where to purchase our products and for retailer partners, we can send higher converting traffic to their website.”

 Michael Knott, Director of Digital Media, Programs and Analytics

 

CompanyLogitech
TypeMNC
SectorConsumer Electronics
EngagementContract R&D

Company Overview

Logitech is a world leader in personal peripherals, driving innovation in PC navigation, Internet communications, digital music, home-entertainment control, gaming and wireless devices. Logitech have operated a Design Centre in Cork since 1988. As well as leading edge product design, Logitech Cork is involved in supporting the company globally in a diverse range of areas including financial shared services, OEM sales management, supply chain activities and other related functions. Products designed in Cork include retail mice, trackballs, digital pens and advanced universal remote controls.

Contract R&D

CAPPA worked with Logitech on a direct funded R&D project in 2008 to investigate the design and optimisation of the illumination scheme for their next generation universal remote control. The work focused on optical simulation using non-sequential ray tracing of proposed designs to aid the prototype life-cycle. CAPPA’s contribution helped to reduce Logitech’s design and debug time and improved the evenness of the backlighting. After the product had successfully passed its design testing, including the backlighting performance of which our work was focussed on, it entered mass production in Q2 2009. Logitech launched the Harmony® 700 Universal Remote in September 2009.

Find out more about the Harmony® 700 Universal Remote Control.

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